Influence

Influence is a groundbreaking exploration of the psychology behind persuasion, revealing the principles that drive human behavior. With insightful research and real-world examples, this compelling book teaches readers how to recognize and ethically use persuasive tactics in everyday life.

Understand the Science of Persuasion
Recognize and Defend Against Manipulative Tactics
Effectively Apply Persuasion Principles

Perfect for anyone looking to enhance their influence and protect against undue influence.

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